Vamos mesmo ter em 2017 a esperada colaboração _ IKEA and HAY collection, assim uma coisa tipo fashion stars x H&M.
Mais um salto de gigante depois da dupla colaboração já feita pela HAY com a cadeia de lojas de roupa basic minimal COS nestes dois últimos anos.
Aqui vai o Announcement oficial de ambas as marcas para esclarecer os singelos tremores de terra já criados.
“When we see the world is changing, how people live is changing, how people use products is changing, we have a duty to reinvent our basics. Still with a typical IKEA design sensibility, so that you can see that it is us from the beginning, so you can see that it relates to our Scandinavian heritage, which is part of being IKEA”, says Marcus Engman, Design Manager at IKEA.
”Doing this together with HAY, a design company that stretches from the boarder of architecture to fashion and who has contributed strongly to today’s perception of Scandinavian design, yet with an international reach, is really exciting”, says Marcus. IKEA has initiated a collaboration with Danish company HAY, inviting them to work on a new collection of products that will launch in 2017. The collection comprises furniture, lighting, accessories and textile designs, made by IKEA using advanced manufacturing techniques.
“I was so enthusiastic about this cooperation with IKEA. This cooperation is with one of the best supply chains in the world, with some of the best product developers and engineers in the industry. I knew that we could learn from IKEA, and hopefully they could also learn from us”, says Rolf Hay, co-founder of HAY. IKEA and HAY work together with openness, mutual curiosity and with a shared interest in learning.
“We felt immediately that IKEA was a very open culture, so they were not afraid of sharing. From my point of view that was one of the reasons why I was attracted to working with them, that we could actually learn something from one another”, says Rolf.